The Ministry of Power had launched the National Awareness Campaign in order to promote energy conservation in the country. Painting competition for students has been included as one of the activities of the campaign, which would not only make aware the students about the need of conserving energy but at the same time would educate and involve their parents as well in the above cause. In order to strengthen and for added cognizance, higher classes of 7th, 8th and 9th standards (Group ‘B’) were introduced in the year (2013) in addition to existing classes of 4th, 5th and 6th Standards (Group ‘A’). The identified activity is one of the measures, which will benefit in creating awareness in the domestic sector.

The Scheme will be implemented throughout the country with the support of 11 Central Public Sector Undertakings (CPSUs’) working under the administrative control of the Ministry of Power – Government of India and all the 33 State Designated Agencies (SDAs’) established under the Energy Conservation Act 2001.

Efficient energy use is one of the most effective and immediate ways to conserve our planet’s increasingly scarce natural resources. In India, the urgency of adopting energy-efficient practices is magnified by the rapid depletion of indigenous fossil fuel reserves, making energy conservation not just a choice but a necessity.

Raising public awareness is critical to addressing this issue, and education is the foundation. Around the world, studies have shown that lifelong values and behaviors are often shaped during childhood. In this context, school students represent a powerful force for change. Their curiosity, creativity, and openness to learning make them ideal ambassadors for energy efficiency. Children who understand the importance of conserving energy can influence families, communities, and society. Research underscores that education during childhood shapes 80% of adult behavior, making schools the ideal launchpad for energy conservation values. As natural innovators and influencers, students are uniquely positioned to bridge the gap between policy and grassroots action and thus become Global Ambassadors of Change.

From 2021 onward, the competition structure has been redesigned to increase engagement and inclusivity. Participants are now divided into two groups:

• Group A: Students from Classes 5th, 6th, and 7th
• Group B: Students from Classes 8th, 9th, and 10th

Winners of the national-level competition are honored by eminent dignitaries, including the Hon’ble President and Hon’ble Prime Minister of India, during a prestigious ceremony held on 14th December, celebrated nationwide as National Energy Conservation Day.